Long before her name adorned velvet-lined displays in luxury boutiques, Suzy Levian sat quietly at her father’s jeweler’s bench, sketching designs no one had asked for. She was a young girl then, watching, learning, absorbing the rhythm of a trade dominated by men. In her traditional Middle Eastern family, jewelry was more than business; it was bloodline. But inheritance had a script: the sons would carry on the name. The daughters? They were expected to marry well and step aside. Suzy shaped her own destiny.
Photo by Ghost Media Photography.
Like Coco Chanel before her, a woman who mocked the rigid femininity of her time and dared to wear trousers when the world expected lace, Suzy Levian is a quiet rebel. Where others saw jewelry as status, she saw symbolism. Where tradition told her “no,” she answered with innovation. “I wasn’t offered a seat at the table,” she says. “So I carved my own.” In today’s modern world, we hear statements like this all the time, but for Suzy, this was an uncharted path.
She believed in restraint, in meaning, in designing pieces that spoke to the strength of women—not their wealth. Just as Chanel stripped women of excessive pearls and corsets, Suzy introduced something radical into fine jewelry: intention. The result, a brand embedded with intentionality, love, and innovation.
At the heart of every Suzy Levian creation lies The Secret Diamond® — a hidden stone embedded in each piece, meant to symbolize a woman’s inner strength. It’s a private gesture. A nod to resilience. A rebellion in miniature. “We don’t have to perform our power for the world to believe in it,” Suzy says. “Sometimes it’s enough to know it’s there.”
Recording artist Tallia Storm dazzled in Suzy Levian jewelry at the 2025 Gurus Beauty Awards. Photo by Josh Fogel.
When her mother, Pary Levian, passed away, that quiet strength became the foundation for her most personal collection yet: The Golden Helix™. Inspired by the shape of DNA, each looping gold design speaks to the connection between mothers and daughters—bonds that stretch across time, memory, and legacy. Yellow gold isn’t just a metal choice. It’s a memory. It’s the color of her mother’s favorite pieces, worn with effortless grace. It’s the warmth of being seen in a world that didn’t think you mattered.
But Suzy always mattered. And she made sure other women knew they did, too.
Robyn Newmark, the Hollywood Beauty Guru and host of the 2025 Gurus Beauty Awards, styled in radiant Suzy Levian jewelry. Photo by Josh Fogel.
Before social media turned trends viral and influencers shaped what we wear, Suzy was already redefining the rules. She was one of the first fine jewelry designers to embrace e-commerce, making luxury accessible and personal, without sacrificing artistry. Her bold move into online retail, at a time when others dismissed it as unserious, placed her years ahead of the curve. Again, she didn’t wait for permission; she led.
Actress Jy Prishkulnik (Monster High) added sparkle to the 2025 Gurus Beauty Awards, styled in Suzy Levian jewelry. Photo by Josh Fogel.