Jewelry Designer Suzy Levian never waited for someone to hand her a legacy. She built her own—from a quiet corner beside her father’s jeweler’s bench, to the velvet cases now seen on some of today’s most inspiring Hollywood stars.
We first came across Levian’s gorgeous designs and inspiring story earlier this month at the 2025 Gurus Beauty Awards. Levian had styled attending celebrities including host/actress Tricia Conor Jackson, Cynthia Bailey (RHOA), recording artist Tallia Storm, actress Miia Harris (Monster High), actress Jy Prishkulnik (Monster High), and TV host Madison Brodsky with elegant statement pieces selected to fit the event’s Amalfi coast theme and inspire beauty and confidence.
(Photos Courtesy of Gurus Magazine)
Levian’s path to celebrity attention didn’t come from trend-chasing—it came from intention. Born into a traditional Middle Eastern family where jewelry was both business and bloodline, Suzy watched her father create timeless pieces—but knew early on that the legacy wasn’t meant for her. In her culture’s tradition, the sons inherited the business and the daughters were expected to marry, not lead.
So in 2010, while raising six children, Suzy launched her own line, Suzy Levian, a brand grounded in symbolism, strength, and storytelling. “I wasn’t offered a seat at the table,” she says. “So I carved my own.”
At the heart of every design is her signature Secret Diamond®, a small, hidden gem placed inside each piece. It’s for the wearer only—an intimate gesture that honors inner resilience and private power.
That message deepened after the passing of her mother, Pary Levian. In tribute, Suzy designed The Golden Helix™, a collection inspired by DNA spirals that symbolize generational connection. Crafted in her mother’s favorite yellow gold, the pieces honor the invisible thread that links mothers and daughters across time.
Even as she gains recognition, Suzy keeps her focus grounded. Through her EmpowerHer™ initiative, she reinvests her success into grants, mentorship, and resources for women entrepreneurs—ensuring the brand’s beauty makes a tangible impact.
Today, whether it’s a fine diamond ring or a CZ travel piece, every Suzy Levian design begins with purpose—and ends with connection.
For the original article: https://www.presspassla.com/behind-the-label-the-jewelry-with-a-hidden-message-and-why-celebrities-are-embracing-suzy-levian/