When you think of luxury jewelry, sparkle and status might be the first things that come to mind. But Suzy Levian is proving that true luxury means much moreit means purpose, empowerment, and bold authenticity.
Since launching her namesake brand in 2010, Suzy Levian has been quietly reshaping the industry from the inside out. Rooted in centuries of family tradition, the jewelry world Suzy grew up in had clear, unspoken rules: women stayed in the background. Leadership and creative control? Reserved for men.
Suzy chose a different path.
Breaking Tradition, Building Legacy
After her father passed away, the family business was handed to her brothers. Suzy, a mother of six young children at the time, didn’t protest she pivoted. “I needed to make a change. I needed to be the difference,” she says.
That difference became Suzy Levian: a brand that blends dazzling craftsmanship with a powerful message. Every piece she designs contains a Secret Diamond® a hidden gem meant to symbolize the inner strength and untapped potential within every woman. It’s not just a design choice it’s a declaration.
“I wanted every woman who wears a piece of jewelry to know that there's something hidden inside of it, to remind them of their own hidden talents,” Suzy explains.
From Adornment to Action: The Launch of EmpowerHer™
Over the years, Suzy’s mission has grown beyond the jewelry box. In 2025, she officially launched EmpowerHer™, a nonprofit dedicated to helping women entrepreneurs launch and grow their own businesses. For Suzy, this wasn’t a side project it was the natural next step in her journey.
She doesn't just fund EmpowerHer she’s in the trenches, taking calls, offering advice, and building a network where women support women. “It’s not just one mentor,” she says. “It’s a whole network of women helping each other.”
One caller was shocked to find Suzy on the other end of the line. “This is Suzy herself?” she asked. “They told me there was a girl who needed advice, so what’s going on?” Suzy replied.
That hands-on spirit is what sets Suzy and her brand apart.
Photos from Gurus Magazine
Giving Back, Looking Forward
Empowerment is more than a theme for Suzy Levian it’s embedded into every part of her business. The brand donates 20% of all gross proceeds to charitable causes, ensuring every purchase contributes to something meaningful.
Her impact doesn’t stop with jewelry, either. Suzy is expanding her lifestyle brand to include clothing and home collections, each guided by the same mission: design with depth, and beauty with a backbone.
In an age when consumers are seeking brands with values, Suzy Levian is leading by example. She’s showing that luxury can and should lift others up.
Because in the world of Suzy Levian, it’s not just about sparkle. It’s about strength.
To read original article: https://bellamedia.co/the-style-report/more-than-just-jewelry-how-suzy-levian-is-redefining-luxury-through-empowerment