The Hidden Diamond: How Suzy Levian is Redefining Luxury from the Inside Out by Sari Cohen

In the glittering world of fine jewelry, Suzy Levian has carved out a legacy that comes from carats, clarity, courage, conviction, and in knowing the brilliance of every woman. From her roots in a 500-year-old Iranian jewelry dynasty to becoming the first woman in her family to launch her own brand, Suzy Levian is more than a designer—she’s a storyteller, a trailblazer, and the founder of a movement disguised in gemstones. For Suzy, it’s not just jewelry, it’s meaning.

Suzy was born into brilliance, and her brand was forged through fire. Her family is from Iran, where generations of jewelers passed down the craft—mining gemstones and handcrafting heirloom pieces. Suzy grew up beside her father, sketching designs and soaking in centuries of artistry, but she quickly realized it was up to her to create her own vision.

Cynthia Bailey (RHOA) lit up the citrus-hued carpet in radiant Suzy Levian jewelry at the 2025 Gurus Beauty Awards. Photo by Robin L. Marshall.

In the Iranian culture, the jewelry business was traditionally male-dominated. After her father passed away, the business was handed down entirely to her brothers. So in 2010, after years of quietly observing, sketching, and dreaming, Suzy stepped out of the shadows. She founded her own line, Suzy Levian—a brand born not from rebellion, but from a deep desire to redefine power, femininity, and value in the jewelry industry. And she did it while raising six children.

Actress Tricia Connor Jackson radiated elegance on the citrus-hued carpet, styled in Suzy Levian jewelry at the 2025 Gurus Beauty Awards. Photo by Robin L. Marshall.

She was the first woman in her family to create her own jewelry line. Suzy broke cultural and industry barriers, bringing a fresh, feminine voice to a legacy of craftsmanship. She did it with grace, grit, and unwavering passion.

Suzy knew there was power in the idea of a diamond. To her, it symbolized inner light. At the heart of every Suzy Levian piece lies a hidden element: The Secret Diamond® is placed within each creation, often behind a ring, inside a bangle, or tucked beneath a pendant. Because, as Suzy believes, it’s not about the beauty on the outside, it’s about the diamond within you.

The Suzy Levian Beauty Bar added a touch of sparkle and sophistication to the 2025 Gurus Beauty Awards. Photo by Ghost Media Photography.

The concept came from Suzy’s personal struggle and became a purposeful design philosophy. Every Suzy Levian piece includes The Secret Diamond®—a quiet reminder worn close to the skin that true beauty shines from within. Only the wearer sees it, creating an intimate and empowering connection between the piece and the person.

A flight of elegance: wings of sapphire, kissed with diamonds.” A signature Suzy Levian jewelry set, as featured on the brand’s official Instagram.

The effect is subtle, but deeply personal. Customers write to the brand sharing emotional moments, stories of transformation, and a deep connection to the meaning behind the sparkle. The jewelry becomes more than an adornment—it becomes a symbol of identity, strength, and self-worth.

The Suzy Levian brand is both inclusive and luxurious, timeless and accessible. Suzy designed her collections to serve all women, creating pieces that range from fine diamond jewelry to affordable options in sterling silver and high-quality cubic zirconia (CZ).

Affordability never means compromise. Every piece starts with a pencil sketch, rooted in symbolism, emotion, and precision. Suzy isn’t chasing trends; she’s setting them. Her designs include engagement rings, eternity bands, necklaces, earrings, sunglasses, handbags, home décor—and soon, fashion and footwear. Each item carries her signature style: bold femininity, rich gemstones, and, of course, The Secret Diamond®.

Marisa Juliette basked in golden hour glow, styled in radiant Suzy Levian jewelry at the 2025 Gurus Beauty Awards. Photo by Ghost Media Photography.

Suzy wants every woman to own something meaningful, whether or not she wears traditional jewelry. That mission is driving her expansion into lifestyle, shoes, and fashion. It’s about connection through meaning.

Her eternity bands, full-circle rings glittering with meticulously set stones, are among her most iconic designs. They require immense precision to achieve their fluid, comfortable fit, and remain bestsellers.

But what truly distinguishes the brand is its inclusivity. Suzy Levian offers every size and half-size in her rings, recognizing that most women don’t fit a standard size 7. Her commitment to a perfect fit ensures no woman is left out of the experience.

Travel-ready CZ engagement rings are another hallmark, designed to be indistinguishable from diamonds at a fraction of the cost. Customers routinely report forgetting they’re wearing a travel ring because the look and feel are so authentic.

As interest in lab-grown diamonds has surged across the industry, Suzy Levian has taken a cautious, long-term approach. While many brands moved quickly into the lab-grown space, Suzy chose to wait. She recognized the volatility of the market and made the deliberate decision to hold off until she could be confident in its stability. In the meantime, Suzy continues to champion high-quality cubic zirconia (CZ), a trusted diamond simulant praised for its beauty, consistency, and value.

Suzy puts the same craftsmanship into her CZ pieces as her diamond pieces. Hold a Suzy Levian CZ ring and a competitor’s side by side, and the difference is immediate—in weight, polish, and precision.

From a solo sketch in her notebook to placements in Macy’s, Nordstrom Rack, Rue La La, and a thriving direct-to-consumer platform online, the Suzy Levian brand is booming. She wants every sale to be a meaningful connection, not just another product on a shelf.

Online, people get the opportunity to learn about the story behind each individual piece. Suzy takes the time to honor the symbolism, design process, and purpose. At the same time, her retail partnerships make the jewelry more accessible, giving women the opportunity to experience the pieces in person. This blend of storytelling and customer connection continues to set Suzy Levian apart.

Suzy honors her roots while rewriting the future of fine jewelry. She’s merging centuries-old craftsmanship with a contemporary, feminine vision.

Suzy Levian has one clear message. Her jewelry should reflect more than taste—it should reflect identity. Every ring, bracelet, and pendant is more than a design. It’s a reminder of strength, story, and The Secret Diamond® in us all.

With upcoming launches in fashion and footwear, continued expansion into lifestyle products, and a fiercely loyal customer base that resonates with her message, Suzy’s vision only continues to grow. She wants every woman to feel like she owns something meaningful. Whether it’s a $100 ring or a $10,000 one, what matters is how it makes her feel.

Suzy Levian built a jewelry brand and a legacy. Her message became a movement, acting as a mirror for every woman to see her own brilliance. Suzy believes it’s not about the diamonds on the outside. It’s about the diamond within you. And that, truly, is luxury redefined.

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