About Suzy Levian New York

Suzy Levian New York is an independent, women-led jewelry and fashion house founded in 2010 by designer and entrepreneur Suzy Levian. Based in Great Neck, New York, the house was built around a distinctly female point of view: expressive design, accessible luxury, emotional storytelling, confident glamour, and the belief that what makes a woman extraordinary begins within.

What started with jewelry has grown into a broader Suzy Levian world spanning fine jewelry, sterling silver, cubic zirconia, gemstones, watches, handbags, scarves, eyewear, home décor, fashion concepts, bespoke work, and signature collections designed to move between everyday life and the spotlight. Today, Suzy Levian reaches women through its own digital flagship and major retail channels, while its designs continue to appear in editorial features, celebrity appearances, red-carpet environments, and fashion and beauty events.

For customers, stylists, collectors, and women discovering the brand for the first time, Suzy Levian has become a sought-after independent name because the designs offer more than ornament. They combine recognizable glamour with a personal message: you are the diamond.

Explore: Heritage · Founder · Design Philosophy · The Secret Diamond® · Celebrity & Editorial Recognition · The Suzy Levian World · Women’s Empowerment

Five Centuries of Jewelry Heritage, Reimagined Through a Woman’s Voice

Suzy Levian comes from a jewelry lineage that traces its roots back approximately 500 years in Iran, where generations of her family worked with gemstones, craftsmanship, heirloom jewelry, and original design. Jewelry was not an industry Suzy encountered later in life. It was part of the language of her childhood.

She grew up beside her father, surrounded by stones, sketches, craftsmanship, and conversations about proportion, color, quality, and design. She began drawing jewelry ideas by hand and developed an instinct for how a stone should sit, how color should interact, and how a piece could create an emotional reaction before she ever founded a company of her own.

Suzy is the daughter of Abdulrahim Ephraim LeVian, founder of the family-owned Le Vian jewelry company, and she worked within the family jewelry world alongside her brothers before setting out independently. That heritage gave her a deep technical and commercial foundation, but her ambition was not simply to repeat what came before. She wanted to create a house with its own identity, its own woman-centered philosophy, and a design language that felt unmistakably hers.

Suzy Levian New York was therefore built as an independent expression of a much older jewelry tradition: respectful of heritage, but not defined by it.

Meet Suzy Levian: Designer, Founder, Mother, and Builder

In 2010, while raising six children, Suzy founded Suzy Levian New York. Even with a lifetime of jewelry experience behind her, building an independent company meant starting again in a very different way. The responsibility for design, product development, quality, direction, growth, and the identity of the new brand rested on her.

In the early years, Suzy worked from her home garage so she could remain close to her family. Her days revolved around motherhood and business; her nights often returned to sketching, reviewing samples, refining details, and building the company after the house became quiet. When school plays, sports, and family commitments pulled her away, she returned later to finish the work. When her children were home, they sometimes came with her and were given small tasks, learning the value of work much as Suzy had learned it beside her own father.

Those years shaped the culture of the brand. Suzy Levian New York was not created from luxury at a distance. It was built from discipline, family, ambition, resilience, creativity, and the very real experience of a woman trying to build something significant without stepping away from the people she loved.

Suzy’s children watched the company grow from the inside. One of the moments she remembers most came while shopping with her oldest daughter. They passed a Nordstrom jewelry counter displaying Suzy Levian designs, and her daughter recognized her mother’s name and work in the store. For Suzy, the moment represented more than retail placement. It was her child seeing years of late nights, risk, persistence, and design become something tangible in the world.

A Woman Creating Her Own Place in a Male-Dominated Industry

Suzy’s path also required learning to lead in rooms where a woman was not always assumed to be the decision-maker. Early in her independent career, there were occasions when prospective business partners expected to speak with a boss, a brother, or someone they assumed held more authority. Suzy learned to answer those assumptions by knowing the product, understanding the business, speaking with certainty, and allowing the strength of her work to establish her position.

The principles she carried forward were simple: confidence, determination, adaptability, experience, and humility. Those ideas remain central to both Suzy’s leadership style and the message she shares with other women building careers, families, and companies of their own.

A Distinctive Design Language: Glamour, Color, Meaning, and Wearability

Suzy Levian New York creates for women who want beauty with emotion. The house is known for hand-sketched concepts, rich color stories, gemstone-inspired palettes, feminine detail, statement silhouettes, pavé, eternity bands, cocktail rings, dramatic center stones, layered sparkle, floral motifs, and pieces designed to look as compelling in everyday life as they do for a special event.

The design philosophy brings together several worlds that do not always meet naturally: the sophistication of fine jewelry, the visual impact of red-carpet styling, the accessibility of sterling silver and high-quality cubic zirconia, the energy of fashion, and the intimacy of symbolic design.

That range is intentional. Suzy has long believed that luxury should feel inspiring without being limited to a single price point. The brand spans fine diamond and gemstone jewelry alongside sterling silver and Diamondesque-style designs, giving women access to Suzy Levian’s design language across different materials, occasions, and budgets.

Originality remains central to the process. Suzy’s concepts begin with her point of view as a designer: how a piece should make a woman feel, how it should move, how it should catch light, how it should sit on the body, and what emotional idea should remain after the sparkle is noticed.

The Secret Diamond®: The Idea at the Heart of the House

At the center of Suzy Levian New York is The Secret Diamond®, Suzy’s signature hidden stone and symbol of inner beauty, strength, resilience, and self-worth.

The concept grew from Suzy’s own experience. She understood what it meant to carry strength that was not always immediately recognized by others. Rather than allowing that experience to remain only personal, she turned it into a design philosophy for women.

In jewelry, The Secret Diamond® may appear as a hidden stone inside the piece. Across other categories, the same message can be expressed through a discreet crystal, charm, accent, or symbolic detail appropriate to the design. The form can change, but the meaning does not: the most important brilliance is not always the part everyone sees first.

The Secret Diamond® is intentionally private. It belongs first to the woman who wears, carries, or lives with the design. It is a quiet reminder that her courage, kindness, ambition, resilience, love, experience, and dreams are part of her beauty.

Learn more about The Secret Diamond®.

From Everyday Luxury to the Red Carpet

As the house has grown, Suzy Levian has developed a broader presence across retail, editorial media, entertainment, celebrity styling, and luxury events. The brand’s appeal is rooted in the same contrast that defines its design: pieces can feel glamorous enough for a photographed entrance while still being created for women to own, wear, collect, and enjoy in real life.

Suzy Levian jewelry is available through the brand’s own store and has maintained visibility through major retail channels including Macy’s and Nordstrom Rack. That retail reach sits alongside an expanding editorial and entertainment profile.

Forbes featured Suzy Levian’s Colorful Crystal Aura Vase in editorial coverage of standout luxury home décor, extending the designer’s recognition beyond jewelry and into luxury home design. National Jeweler selected the 14K rose-gold Monarch amethyst and Secret Diamond ring for its “Purple and Playful” Style File. JCK covered Suzy Levian’s expansion into gemstone-inspired eyewear and separately highlighted the brand’s pink-sapphire breast-cancer-awareness collection and charitable support. LUXlife named Suzy Levian LLC “Most Elegant Bespoke Jewellery Designer 2018 – New York.”

Recent fashion and entertainment visibility has continued to build. At the 2025 Gurus Beauty Awards in Hollywood, Suzy Levian jewelry was worn by entertainment and television personalities including Cynthia Bailey, Tallia Storm, Tricia Connor Jackson, Miia Harris, Jy Prishkulnik, and others, adding to the house’s growing visibility across fashion, entertainment, and red-carpet culture.

This growing presence has helped establish Suzy Levian as more than a jewelry label. It is increasingly recognized as a complete women’s design house with a visual identity that works across jewelry, accessories, lifestyle, fashion, media, and the red carpet.

For a year-by-year record, visit Suzy Levian Awards & Achievements.

A Jewelry, Fashion, Accessories, and Lifestyle World

Suzy Levian New York began with jewelry, but Suzy’s creative vision was never limited to one category. The house has expanded into rings, earrings, necklaces, bracelets, pendants, watches, statement jewelry, occasion jewelry, handbags, scarves, sunglasses, eyewear, and home décor crystals including vases, picture frames, and ornaments.

Each category translates the same vocabulary in a different way. Jewelry brings color, light, symbolism, and emotion close to the body. Handbags, scarves, watches, and eyewear carry that sense of confidence into daily personal style. Home décor extends Suzy’s fascination with sparkle, memory, celebration, and beauty into the spaces women live in.

The house has also moved into fashion and bespoke creative work, allowing Suzy’s point of view to expand beyond traditional jewelry design into complete looks and one-of-a-kind concepts for special moments and high-profile occasions.

That evolution is important to the identity of the brand. Suzy Levian is not simply a collection of jewelry products. It is a growing design universe shaped by a consistent point of view: feminine, confident, glamorous, expressive, symbolic, and personal.

Inclusive Luxury and Design for Real Women

From the beginning, Suzy wanted the brand to speak to women as they are, not to an abstract idea of a customer. That philosophy is reflected in the range of materials, price points, categories, colors, silhouettes, and sizes offered across the collection.

The goal is not to make every design look the same. It is to give more women access to pieces that feel special, expressive, and luxurious in a way that fits their lives. A woman may choose a fine diamond ring, a sapphire eternity band, a sterling-silver statement piece, a Diamondesque design, a pair of gemstone-inspired sunglasses, a handbag, or a crystal object for her home. The category changes; the emotional intent remains consistent.

Women’s Empowerment Is the Mission, Not an Add-On

Women’s empowerment has never been a seasonal message for Suzy Levian New York. It is one of the reasons the house exists.

Suzy wanted to build a company that placed women at the emotional center of jewelry: women choosing pieces for themselves, celebrating milestones, building careers, raising families, rebuilding after setbacks, following ambitions, and recognizing their own value. The idea behind The Secret Diamond® gives that mission a physical symbol, but the message extends beyond any one product.

That same purpose continues through EmpowerHer™, Suzy’s women-focused initiative designed to support female entrepreneurs and women pursuing their goals through encouragement, mentorship, resources, networking, grants, scholarships, and education.

Suzy’s story is part of that mission. She built an independent company while raising a family. She entered rooms where she was not always expected to lead. She carried forward a centuries-old heritage while creating a brand with a voice that belonged to her. And she turned those experiences into a message intended to help other women recognize their own strength.

A House With Its Own Identity

Suzy Levian New York is rooted in one of jewelry’s long family histories, but its identity is independent. Suzy’s work is defined by her own design language, her own philosophy, her own relationship with women, and her own belief that luxury can be both glamorous and meaningful.

The result is a house that can move naturally from fine jewelry to accessible luxury, from an eternity band to a red-carpet statement, from eyewear to crystal home décor, from a personal piece to a bespoke creation, and from the visible sparkle of a piece to the hidden message inside it.

For Suzy, the purpose has remained consistent since 2010: create beautiful objects that help women feel seen, confident, expressive, and powerful—and remind them that the most important diamond is the one already within.